The challenge
Setting prices in consumer goods without seeing the market is deciding blind. Competitor data arrived as partial snapshots, gathered by hand and out of date the moment they were read. Every pricing decision was made with a fraction of the information and always behind the market's real movement.
The project built
We built a proprietary price-intelligence platform that observes the national market continuously and brings it together in one place, under the group's control. Every data point is traceable to its source and the pricing decision remains the business's. The technology provides observation at scale; the commercial judgment is the team's. Never a black box.
The result
Pricing stopped being set blind. The group sees the national market continuously and decides with that reference in front of them, not from an old snapshot. What used to be a manual, intermittent crawl became a daily working tool that supports every pricing decision.
How it was delivered
Delivered as a project articulated in milestones, with a single point of contact responsible from start to finish. A fixed budget at signing and autonomy from day one: the group could see the progress at any time, without having to ask how it was going.